Mr. Robot is an acclaimed television series starring Rami Malek who plays a vigilante hacktivist.
This ad campaign serves to raise awareness as well as target specific fans of the series, introducing season four.
For the coding fans that follow the show, an easter egg reveals that this will be the last season: 
"this[]" is a null terminator, and "break" translates to the end of the source code in C language.
Meaning that Season 4 will be the end of Mr. Robot.
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